Best New Music Of The Week // April 30 – May 6, 2018

Mayday Carter – “Pay Me”

Artist/Producer extraordinaire Mayday Carter, one of the hottest independent artists about, unveils the video for his brand new single titled “Pay Me“. It follows previous single “Squats” and is the first single to be released from his forthcoming highly anticipated debut EP London To LA.

The new tongue-in-cheek flick directed by​​ DHC Productions and Cactus & Sandbox finds our protagonist in sunny LA on the hunt for somebody who’s literally trying to avoid paying him his money. Getting caught up in numerous things on the way, Carter is forced to trek through the city to get what is rightfully his.

“‘Pay Me’ is essential for the people who mean business and are done with the excuses, not just from other people but from themselves included”, says the London based artist. “No more holding back, time to collect the fruits from my labour – I hope you enjoy my music as I do!”

Mayday’s ‘unique’ and ‘unboxed’ sound has got him nods of approval from international heavyweights such as Kendrick Lamar, will.i.am and our very own Emeli Sandé. Already having worked with the likes of Safaree, Cheryl Cole and Giggs, there is no holding him back. Get ready for Mayday!

PREP + DEAN – “Cold Fire”

Experimental four-piece band PREP have released “Cold Fire” today, the latest new track to emerge from their forthcoming Cold Fire EP set to drop on Friday. The new track follows previous single “Don’t Bring Me Down” and arrives just ahead of a headline show in London’s Oslo on May 5.

This latest instantly immersive track features both production contributions from Kaytranada-approved producer Pomo and backing vocal slickness from Korean megastar DEAN, a driving force behind PREP’s own hothoused success in Asia. The track is driven by its infectious, quirky disco vibe thanks to the feel-good synths and guitars riffs used in a way that’s beautifully retro.

PREP came about as an alias for 4 artists with an eye-watering list of credits under their belts; Co-writer and classical composer keen on electronica Llywelyn Ap Myrddin, House music producer / drummer Guillaume Jambel, Grammy nominee Dan Radclyffe, and writer and frontman Tom Havelock. Four people who wouldn’t normally work together, four worlds combining to create sound that’s undeniably great.

GFriend – “Time For The Moon Night”

K-Pop girl group GFriend have released a new music video for their new single “Time For Moon Night“.

They made their debut back in 2015 with their first EP called Season Of Glass and followed up with a second EP called Flower Bud, which includes one of their famous songs, “Me Gustas Tu“.

In 2016, they released Snowflake, another EP which featured another famous song “Rough” before releasing their first album LOL which included hit song “Navillera“.

A further two EPs came in 2017 – The Awakening and Rainbow which included “Fingertip” and “Summer Rain“. The group are generally known for their popular songs and powerful choreography and this year GFriend held the first concert since debut and will later their first Asia Tour.

“Time For The Moon Night” will serve as the lead single of their new mini album with the same name. The track was produced by Iggy Yongbae, No Joo Hwan and Lee Won Jong and is about the emotions of night time when the person you love comes to mind.

Watch the music video below:

Zilo – “Don’t Waste My Time”

Meet Zilo, the 24-year-old singer from London whose love of painting, poetry, and writing has evolved into music. A burgeoning artist inspired by instrumentals from the producer/vocalist Dream Koala, she has taken music with both hands, applying her creativity into this new vein. And the result? A soulful, blissful masterpiece you need to hear.

Don’t Waste My Time” is only her third release following “Know That I Want You” and “Keep Up Wimmi“, but there is a clear sense of belief in her artistry and a signature sound which matches her warm, rich vocals. Production that fuses classic hip-hop with R&B/Soul thanks to Marco Bernardis and Lophiile, “Don’t Waste My Time” serves as a important reminder to always value your own time, even if others are not.

Being personal and retrospective on life and experiences is integral to her art. Zilo also paints the vivid, memorable artwork for her music, resulting in an artistic output that represents her vision, unfiltered and unobstructed – “I feel that it is super important to learn to be comfortable in your own company and it’s something I do find myself talking about in my songs a lot.”

Kadeem Tyrell – “Focus”

Off the back of the release of his freshly new EP Feels, South London R&B/Soul starlet Kadeem Tyrell has shared brand new visuals for one of the EP’s highlights, “Focus“.

Seems like Kadeem has developed his own stamp when it comes to the creative feel in his videos. With KIRX in the director’s chair, both come together to pull off another crisp and simple visual for the collection. Various different cinematic shots are stitched together in such a seamless way that it’s quintessentially art, with Tyrell is the centre of it all. And what’s an R&B video without dancers as icing on the cake?

Kadeem had the pleasure of working with producer ROMderful. who’s affiliated with Soulection, the same collective associated with his dream collaborators KAYTRANADA and Monte Booker, the song boasts Kadeem’s smooth and seductive vocals and transports us back to the golden age of R&B. Kadeem Tyrell epitomises the alternative sound that is currently on the rise and with his talent and creativity, the sky’s the limit.

Hayden James + Boy Matthews – “Just Friends”

Following his biggest tour of the US to date and an international festival run, emerging artist Hayden James releases a brand new single – “Just Friends” featuring Boy Matthews. The latest instalment in the up-and-coming songwriter/producer’s impressive portfolio, it follows 2017’s Platinum selling hit “NUMB” featuring GRAACE, now on over 20 million streams on Spotify.
“Just Friends”  is an infectious four minutes of pitched-down soulful harmonies, driving bass lines and direct vocals from Boy Matthews. Known for keeping his fast-growing fan base on their toes by only releasing tracks when it is impossible to keep them contained any longer, “Just Friends” is a welcome addition to James’s well-curated back catalogue, which includes “Something About You” and “Just A Lover“.

Since bursting onto the underground scene with his timeless debut in 2013, Hayden James has garnered critical acclaim across the globe, having spent the last couple of years touring and headlining shows the
world over. James is also quickly becoming a live festival favourite, having recently played GlastonburyLatitude, Coachella and Lollapalooza.

After busy stints in the studio, finessing his own material and co-writing for other artists, including Katy Perry, Hayden will returns to the road to take on North America in June and Europe in July for festivals across the US, Denmark, Romania and Switzerland. Hayden James stands by his philosophy of quality over quantity, releasing a predicted classic in “Just Friends”.

Words by Jay Tijani and Raúl Ramírez

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